While building an
engaging business website and building quality backlinks are
important factors in the success of any small business, promoting
your business through social media can raise your Google rankings,
create buzz about your product, and allow you to engage with a wide
variety of people. Linking a Facebook business page, Instagram
photos, and Twitter content to your main business website creates a
network of information that will engage anyone who visits.
Social media
platforms such as Facebook, Twitter, and Instagram have grown from
places to chat and keep in touch with family and friends to
advertising powerhouses that give small business owners the
opportunity to reach thousands of potential customers. While building
an engaging business website and building quality backlinks are
important factors in the success of any small business, promoting
your business through social media can raise your Google rankings,
create buzz about your product, and allow you to engage with a wide
variety of people. Linking a Facebook business page, Instagram
photos, and Twitter content to your main business website creates a
network of information that will engage anyone who visits.
Create a
Facebook Business Page
While you might
think that creating a Facebook business site isn’t necessary
because you already have a website for your business, reaching out to
potential customers on this social media giant has a number of
benefits. Most importantly, a business page on Facebook is much more
accessible to those who use their smartphones and tablets to view web
content and are much more likely to view a mobile-friendly page than
one they have to view with a browser app. Even with an app like this,
not all websites load completely on mobile devices, especially if
they are image heavy. A business page on Facebook would give those on
the go instant access to your business’ information, which is
especially important if you own a local business. Consider adding a
Facebook button to your main website that links users to your
business page, as this gives visitors the incentive to like or become
a fan of your page and gives your company wider exposure when their
followers see your brand on their feed.
Post
Infographics on Twitter
Despite the 140
character limit that is Twitter’s trademark, there are still plenty
of ways to advertise your business there, and many companies have
found great success in linking their Twitter feeds to their main
website. One of the best ways to build an audience on Twitter and
advertise your business is to post infographics on your feed. Photos
that focus on a certain aspect of your business and also offer
potential clients information are much more likely to catch their eye
on Twitter than ads that contain nothing but text. Infographics also
allow you to be creative and innovative with your advertising while
staying within the 140 character limit. Consider offering your
followers discounts, coupons, and tips and tricks with colorful
infographics, and then add a live link to your main website so those
who visit the site for the first time can scroll through your Twitter
feed as well, which may inspire them to follow you.
Pique the
Interest of Local Customers with Instagram
If you own a
local business, then you should consider creating a business account
on Instagram, a social media site that allows users to upload photos,
follow other users, and comment on what they see. Content on
Instagram is also searchable, which means you can use hashtags to tag
your business so that others can find it. For example, if you own a
small local bakery in Park City, Utah, you can take photos of your
pastry creations and post them to your Instagram business account and
tag them with the name of your business and also with keywords like
“Park City bakery” or “baked goods.” However, you should try
to be selective about how many hashtags you use per photo, as using
too many at once might annoy your followers. When you use hashtags on
your Instagram business account, use two or three with each post and
always try to include your business’ geographical location so that
those who live in the area and search Instagram for local businesses
can find your account easily.
Promoting your
small business through social media can be a daunting but rewarding
experience that allows you to reach a wider audience with informative
and engaging content, helping it grow more than ever before.
